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Our gym your goals

ART DIRECTION // DESIGN // COPY WRITING

This out-of-home concept was created for the School of Thought.

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The brief: create a campaign for people who don't like to go to the gym.

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For many, the gym fit body isn't the end goal. Rather, it’s activities such as hiking, skiing, team sports, or activities such as Tough Mudder. This campaign celebrates the gym being the facilitator to these out-of-gym goals. 



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