AIDAN KENNY

ART DIRECTION // DESIGN // COPY WRITING

It’s not the butter on it’s own that’s amazing,
it’s how you use it.

The simple alliterative headlines ‘Melt me Marvellous’, ‘Bake me Beautiful’, and ‘Spread me Stupendous’ are accompanied by bold typography and in your face product placement set against close ups of all the beautiful buttery action.

This idea for this concept was created while I was on the School of Thought.