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Weaning

Change4Life

ART DIRECTION // DESIGN // COPY WRITING

Working with Scarlett Chester Roberts I helped develop this concept both writing rhyming headlines that delivered specific messages and developing the look and feel in line with the Change4Life brand guidelines.

 

The aim was to position the NHS as a trusted authority when it comes to healthy weaning and help remind parents of the support weaning available and direct parents to the weaning toolkit and new online content.



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